Asthma + Lung UK


Asthma + Lung UK branding by Pentagram.

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“Pentagram was approached to develop a strong and compelling brand for the new organisation, to enable it to change the perception of lung health and help it stand out in the crowded sector. “ – Pentagram

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“Colour plays a central part in the new identity. The core colour palette is contemporary, vibrant and warm, with a series of subdued tones added to complement the stronger colours.” – Pentagram

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