Reneighbouring Hounslow

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Simon Inc created the identity for London Borough of Hounslow‘s 20 year housing regeneration project, Reneighbouring Hounslow.

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“Breaking apart the monogram gave us a palette of bold geometric shapes, which we used as the starting point for creating a graphic language which be used in many different ways across a wide range of collateral.”Simon Inc.

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“We introduced a people-centred approach to imagery to help to engage the existing residents, concentrating on reflecting the diversity of the people who live in the estates, and portraying them with a real sense of value, optimism and positivity.”Simon Inc.

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