New financial service for creative professionals, ANNA Money‘s identity was designed by Michael Wolff, NB Studio and Alice Bowsher.
“Traditionally, there’s no place for emotion in finance; we wanted the visual identity to embody the opposite of that. As a small business owner, you’re there to do something you love. The identity we created features illustrations by Alice Bowsher, whose charming, playful drawings help make Anna an approachable and relatable brand. The warmth of the terracotta orange throughout the website, digital platforms and collateral stands in sharp contrast to the traditional cold blues of banks, corporations and traditional fintech.” – Nick Finney, NB Studio
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