Universal Music Catalogue
Uniting the catalogue’s record labels, the identity works with the many Universal Music brands and independently.
“Uniting the diversity of Universal’s vast music catalogue with a brand identity was the perfect project for us. We have created a strong clear brand that speaks for all musical genres across the decades that can be connected with the many UMG brands such as Decca, Polydor and Virgin. We feel that the new UMC identity looks fresh and represents the new artists in the catalogue but is also a classic mark.” – David Simpson (Music, Founder and Executive Creative Director)