Union Hand-Roasted Coffee

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Union Hand-Roasted Coffee is an independent small-batch roastery in East London. Studio Output developed their new brand identity.

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“To communicate quality and simplicity, we stripped the logo back to an elegant typographic device, with the ornamental ‘U’ representing the handle of an espresso cup. When contracted to a shorthand mark, this combines with the underline to create an iconic cup & saucer device.”Studio Output

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