Union Hand-Roasted Coffee


Union Hand-Roasted Coffee is an independent small-batch roastery in East London. Studio Output developed their new brand identity.


“To communicate quality and simplicity, we stripped the logo back to an elegant typographic device, with the ornamental ‘U’ representing the handle of an espresso cup. When contracted to a shorthand mark, this combines with the underline to create an iconic cup & saucer device.”Studio Output


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