The Swan & Mallard

logo

The Swan & Mallard Restaurant by John Randall.

841de7fbaaa9238e021852e73c25ba63-3

0f2fd5138acf77e363698a391f9744fb-3

d978413a653363d0ee44e686dafce40d

d3382d45eb49d96a4eacc6875788d5df

 

The identity plays upon the three aspects of the restaurants name by unifying the swan and the mallard through the positive and negative space within the ampersand. A limited colour palette and minimalistic style helps create a simple yet balanced feel.” – John Randall

c815a564ef893bebc34ffb6c00efcbff


Posted

in

by

Tags:

Comments

13 responses to “The Swan & Mallard”

  1. Irina Avatar

    It is impressive how a touch of orange colour could break the monotony between black and white.

    Great work, indeed!

  2. da homie Avatar

    Wonderful ,absolutely wonderful!

  3. sandra Avatar
    sandra

    I dont get it.

  4. Marco Avatar

    Beautiful, gEnious…, i love that the mallard takes over the object, it become the bottle or the board, it become beautifully integranted in the background or object, and brings its force

  5. špela Avatar
    špela

    BEAUTIFUL!

  6. Gary MacKnight Avatar
    Gary MacKnight

    LOVE IT! Truly beautiful!

  7. Searga Avatar
    Searga

    This is great!

  8. Herman Bininda Avatar
    Herman Bininda

    Will be the envy of many graphic artists. One in a million!

  9. András Avatar
    András

    Not great in its current form. The swan is partly a realistic swan, partly an ampersand, with an abrupt and jarring transition (or rather lack thereof). The mallard’s legs are too scrawny compared to the rest of the design, so they are mostly lost. A few more dozens of iterations could have likely got you there.

  10. Mariano Nicolás Vargas Avatar
    Mariano Nicolás Vargas

    EXCELLENT JOB!

  11. Jon Avatar
    Jon

    Thicker Mallard legs
    Bigger Mallard Head
    Swan should have its tails (in the shape of the ampersand) feathered or textured, and on the left hand side of the swell of the chest, some feathered detail) and the whole swan/ampersand to be a little bigger to accommodate the larger head detail of the mallard (there needs to be more space for the mallard beak to be bigger and more easily identifiable as its face)
    IMHO

  12. Liz Wilson-Smith Avatar
    Liz Wilson-Smith

    Had to say, that is probably the best logo and piece of design I’ve ever seen.

    Just brilliant

  13. Dins Avatar
    Dins

    Saw this on a FB “Laughing Library” .. uniformily agreed as elegant design work. Clever.

Leave a Reply

Your email address will not be published. Required fields are marked *