TM: The Untold Stories Behind 29 Classic Logos

TM: The Untold Stories Behind 29 Classic Logos is a new book by Mark Sinclair which gives an insight into how 29 major logos were developed.

The book doesn’t pretend to be a best of guide for top logos, and is instead an interesting read to discover the background of some of the key brands that define our generation.

A good range of identities are included in book, such as Bell System, London Underground, National Theatre, Woolmark, Coca-Cola, Penguin Books, Michelin, I Love New York and V&A.

The book is written by Creative Review’s Deputy Editor, Mark Sinclair – so he has access to interviews with the original designers, ensuring the typical hearsay of such stories is either confirmed or corrected.

TM is published by Laurence King and is 224 pages.

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