TM: The Untold Stories Behind 29 Classic Logos

TM: The Untold Stories Behind 29 Classic Logos is a new book by Mark Sinclair which gives an insight into how 29 major logos were developed.

The book doesn’t pretend to be a best of guide for top logos, and is instead an interesting read to discover the background of some of the key brands that define our generation.

A good range of identities are included in book, such as Bell System, London Underground, National Theatre, Woolmark, Coca-Cola, Penguin Books, Michelin, I Love New York and V&A.

The book is written by Creative Review’s Deputy Editor, Mark Sinclair – so he has access to interviews with the original designers, ensuring the typical hearsay of such stories is either confirmed or corrected.

TM is published by Laurence King and is 224 pages.

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One Response to “TM: The Untold Stories Behind 29 Classic Logos”

  1. Azmat Batool Says:

    Evolving of logos s always an interesting process to see, no matter which industry a logo belongs to. Our all time favorite brands and their logos have always been changing…maybe this is why we keep looking up to them. also lists some of famous logos which prove how design elements and mediums gradually develop or innovate over the passage of time.

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