East Street Arts

As part of their 25th anniversary – East Street Arts, a national arts organisation has been rebranded by Thompson Brand Partners.

The following information is from Thompson Brand Partners blog post…

“East Street Arts is a national arts charity, which provides space for visual artists to grow and develop by providing support, mentoring, workspaces and making facilities as far afield as London, Leeds and Newcastle. They also believe strongly in the power of visual art in transforming communities with visual art, and manage events across the UK.”

“Thompson Brand Partners brought to life this idea with the creation of a white box device to echo the space that East Street Arts provide. To get across the more complex idea of mental space, which is often without edges or borders, a suite of imagery was created, which used fractured light to define a space. A new logo was also created, a set of guidelines and templates that were easy to roll out consistently and quickly, despite the charity’s limited resources.”

“The new brand has so far been applied to brochures, leaflets, social media and a poster campaign across Leeds, with the website and corporate materials to follow later in the year.”