The Naughty Fish website writes: “The assignment was to evolve the (Insiders) identity to meet the changing focus of the program and to represent the shifting perceptions around the SOH brand – most importantly that the House should be experienced, not just admired. We positioned (Insiders) as a retail product, with greater focus on communicating the value proposition for members. The project involved trademark design, posters, welcome pack, brochures, membership card, digital advertising and brand guidelines.”
3 responses to “Insiders”
An excellent combination of colors and style. Well referenced through the logos and the stationary design as well.
I read that as “Inside Arse”.