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Unit

Jenny Theolin over at Graphic Drip created the branding for Unit, a Swedish advertising agency.

She gives the lowdown on the branding here:
“The logo was designed to reflect various definitions of Unit:
• An individual, group, structure, or other entity regarded as an elementary structural or functional constituent of a whole.
• A group regarded as a distinct entity within a larger group.

The square represents that constituent and will be used on various applications.”



This entry was posted on Thursday, April 15th, 2010 at 5:00 pm and is filed under Logos. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Responses to “Unit”

  1. adolf Says:
    April 16th, 2010 at 10:26 am

    shame they didnt use the dot of the ‘I’ instead

  2. Mikie Says:
    April 19th, 2010 at 9:52 am

    I feel they were right to use the corner of the ‘N’ as otherwise, there wouldn’t have been anything distinctive about it.

    In fact… it’s in capitals, so there wouldn’t be a dot above the ‘I’ anyway.

  3. Ehsan Says:
    May 23rd, 2010 at 5:36 pm

    That’s right and they designed it very unique, i like that dot and its very useful in any kind of products for advertising. its good work but i dont like black for logo color, its raw! :)

  4. pengpeng Says:
    June 11th, 2010 at 4:12 am

    thank you ~~

  5. logotipo Says:
    July 23rd, 2010 at 1:47 pm

    Great Logo!

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