First published in 2007 by Laurence King Publishing, Logo by Michael Evamy, spans around 352 richly illustrated pages and is often referred to as a “logo bible” – a fitting description for such a comprehensive reference.
Rather than serving as a “how-to” manual, the book is structured as a visual exploration, showcasing over 1,300 logos grouped into 75 categories – from abstract shapes like crosses, stars, or crowns, to more figurative motifs like animals, people, illustrative type, and handwritten forms.
Most of the logos are presented in black and white to focus attention on their form and composition. In addition to the thematic grouping, the book offers thoughtful indexing – by company name, designer, and industry sector – making it easy to trace patterns in logo design across different marketplaces.
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