Branding for Ptashka by Brandon Archibald.
“Our task was to create a brand of Ukrainian cuisine from scratch(specializing in dumplings) for Americans. This brand complies with the request to eat a good meal and try something new.” – Brandon Archibald
“We’ve devised a naming for the brand – the Ukrainian word ‘ptashka’ which means ‘birdie’. This led us to the logo symbol, which is a bird in a nest of dumplings. Visual branding ideas on various bearers, including plates, table settings, and glasses are inspired by the Ukrainian folk artist Maria Prymachenko. Special attention was also paid to packaging so that dumplings are convenient to eat on the go.” – Brandon Archibald