Published in 2007 by Taschen, and compiled by Julius Wiedemann, this concise volume spans approximately 384 richly illustrated pages and offers a curated collection of logo work from over 30 countries. Organized thematically – covering sectors such as media, retail, events, technology, and more – it frames global logo design in diverse contexts.
Rather than focusing on step-by-step instruction, the book excels as a visual guide, with chapters that help trace how identity design varies across industries and cultural themes. A full index listing each logo alongside its designer and origin underlines its value as both a reference and a moment-in-time snapshot of branding sensibilities.
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