Core
Brand and brand materials for Core, a Scottish Power company, designed by Good Creative.
The concept is explained on the Good Creative site:
Core, a subsidiary of Scottish Power, delivers gas, electricity,telecoms and water through one track/pipe. This concept of four utilities in one seemed a powerful metaphor for teamwork and unity, a much needed quality as Core faced a difficult trading period.
Full info can be found here, and here are some of the branding usage examples they produced…
March 19th, 2010 at 4:03 pm
Well said
April 16th, 2010 at 12:06 am
its great so fresh and minimal
April 17th, 2010 at 10:56 pm
http://www.artlebedev.ru/everything/gosloto/logo/
April 19th, 2010 at 9:55 am
Thanks Serg for the link – I agree there is similarities, but do feel this works so much better.
August 18th, 2010 at 1:56 pm
Did you have all the neon signs build for the ads
or did you find them and touch them up?
Either way nice execution.