Brand and brand materials for Core, a Scottish Power company, designed by Good Creative.

The concept is explained on the Good Creative site:
Core, a subsidiary of Scottish Power, delivers gas, electricity,telecoms and water through one track/pipe. This concept of four utilities in one seemed a powerful metaphor for teamwork and unity, a much needed quality as Core faced a difficult trading period.

Full info can be found here, and here are some of the branding usage examples they produced…






5 responses to “Core”

  1. le csare Avatar
    le csare

    its great so fresh and minimal

  2. Mikie Avatar

    Thanks Serg for the link – I agree there is similarities, but do feel this works so much better.

  3. Woolhouse Avatar

    Did you have all the neon signs build for the ads
    or did you find them and touch them up?
    Either way nice execution.

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